Author: James Kelly

Put their Soul in a Hole

If you want to influence your prospects’ stories, you need to know how they work. Find out how telling Soul in a Hole stories help you convince prospects, bosses, and…
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We are all just monkeys in top hats

How do we make decisions? And how can your copy influence those decisions? Find out how Your Copy Righter can feed the monkey, buff the top hat, and persuade people…
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A man with a long grey beard and moustache has just finished pulling a hood over his head. He is wearing dark, circular sunglasses.

Be your prospect’s Obi-Wan Kenobi

Your marketing always has a story. It’s just not always you who’s telling it. But be your prospect's mentor and you'll be part of their story from the very beginning.
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